Friday, September 10, 2010

Molson

Molson-Coors. When you look at a big brewery these days, the contrast is sad. Little breweries are all about their beer and, to some extent, their shtick, but something like this is all about their "Brands." They don't even have a tab to look at their beers--the beer is secondary to the brand and brand identity, and they're more concerned with impressing their investors than reaching beer drinkers.

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